Where® Florence, published by Where Italia srl, is the result of an editorial partnership between MVP-Morris Visitor Publications, the worldwide leader in visitor publishing, and Proedi Media Group, Italian company with over 30 years of experience in print and electronic publishing.
Where® Florence is available in Florence’s most exclusive hotels.
Where® Florence is a Where® magazine format.
Other Where® magazines in Italy are Where® Milan, published by Where Italia srl, Where® Rome, published by Tourist Media srl, and Where® Naples, by IES Comunicazione srl.
WHAT IS WHERE?
Where® Magazine is based on an editorial format that has been fine-tuned since it was originally founded in 1936. Products labelled Where® are currently distributed in almost 100 cities worldwide.
Providing comprehensive listings and insightful features and reviews (up to 600 a month), Where® is the insider guide to the city. Where® is available at the concierge desk and in-room at the city’s finest hotels. Over the years, this type of distribution has resulted in the magazine becoming a well-known entity among affluent travelers, 75% of whom recognize the same graphic design and the superior quality of the information provided on account of having used the magazine previously. The distinct separation of editorial picks from advertising material makes Where® a reliable source of information. The digital evolution did not catch Where® off-guard: in addition to the International website wheretraveler.com, other sites like this are also available and the use of social networks and the immense power of the web have brought Where® even closer to its users.
WHO IS WHERE?
Where Florence - Where Italia Srl
PUBLISHER AND EDITOR-IN-CHIEF
Language Consulting Congressi (editorial advisor)
Floriana di Maio, Joy Lacanlale
Archive of Where® Italia Srl and Shutterstock, unless otherwise specified
Website and Social Media Staff
HOTEL RELATIONS MANAGER
HOTEL INFORMATION SERVICES
Marketing & Advertising Staff
MARKETING & ADVERTISING
Production & Circulation
PRODUCTION & CIRCULATION, SALES SUPPORT MANAGER
Morris Visitor Publications
William S. Morris III
PRESIDENT & CEO
William S. Morris IV
MANAGING DIRECTOR EUROPE